Pricing

Simple, transparent pricing

Start free forever. Upgrade when you need more. No hidden fees.

🔥
Founding Member Offer — Lock in $7.99/mo forever. Price increases to $14.99 when we launch publicly. First 500 members only.
Free
$0/mo
  • ✓AI-generated 12-week program
  • ✓Basic workout tracking
  • ✓Nutrition plan
  • ✓5 ATHR coach messages/month
  • ✓Progress logging
  • ✕Unlimited AI coaching
  • ✕Advanced analytics
  • ✕Priority support
🔥 Founding Member
Most Popular
Pro
$7.99/mo$14.99
  • ✓Everything in Free
  • ✓Unlimited ATHR coach messages
  • ✓Program regeneration anytime
  • ✓Advanced progress analytics
  • ✓Custom macro adjustments
  • ✓Priority support
Elite
$79/mo
  • ✓Everything in Pro
  • ✓1-on-1 monthly check-in call
  • ✓Custom meal planning
  • ✓Supplement stack recommendations
  • ✓Bloodwork analysis guidance
  • ✓White-glove onboarding

Common questions

Can I cancel anytime?
Yes. Cancel anytime from your settings. No penalties, no questions asked.
Is the founding price really locked in?
Yes. Founding members keep $7.99/mo as long as they stay subscribed, even when we raise prices.
What happens after my 12-week program ends?
ATHR automatically generates a new program based on your updated progress and goals.
Do I need a gym membership?
No. ATHR builds programs for full gym, home gym, and bodyweight-only training.